Websites

Some web design agencies limit the features included in their websites for their clients.  At Topic Flip, we give you everything you need to build brand authority, drive value traffic to your site, and position your brand to demonstrate your dominance in the marketplace.

Below is a list of features included with every website we create.

Planning

A comprehensive scope of service helps us to determine the goals and needs of the website and give us direction as to the approach we need to take in solving the problems your current site does not address. The planning phase includes.

1. 1. Scope of Service call to discuss the project, your brand, and your goals
   2. Website structure and wireframe
   3. Photography and imagery to match requirements
   4. Branding considerations
   5. SEO success & shortcomings

Content

We deep-dive into which content assets are working and which ones are not. Using our staff of in-house writers we can develop online assets that drive quality traffic to your site.

1. 1. Review site structure and content strategy
   2. Content is reviewed and audited. We act as your content editor
   3. Content writing is available at an additional cost
   4. Blogging services and writing is available at an additional cost
   5. Search engine optimization (SEO) is available at an additional cost
   6. Link building available at additional cost

Build

Here’s where the fun happens and your new website begins to take shape. Our team will walk you through several meetings where we present updates and collect feedback on our progress.

1. 1. Establish a sandbox for testing.
   2. We use site-wide themes for easy updates on headers, footers, etc
   3. Directly coded CSS, HTML5, JavaScript, and PHP, if required
   4. W3C Validation
   5. Install WordPress and all required plugin components
   6. Call to action and social media buttons
   7. Drop down and mobile responsive menus
   8. Contact form with reCAPTCHA and required fields
   9. Favicon
   10. Custom 404 page
   11. DNS redirect from previous web site if new URL is used
   12. Image compression, JavaScript and CSS optimization
   13. Mobile responsive testing on all devices
   14. Installation of Google Analytics, Search Console, Facebook Pixel, or other tracking code

Additional Features

Should your new website require them, our team can add any number of sophisticated features that will really make your new asset pop! These features may incur additional fees.

1. 1. Parallax animations
   2. Carousel rotations
   3. Collapsible menus, FAQs, etc
   4. Exit intent and pop-up
   5. Blog and RSS feeds
   6. Calendar and scheduling functionality
   7. Social media live feed

Search Engine Optimization

During the build of your new online asset, our team will take great caution to ensure we perform on-page SEO throughout the process. Some SEO components may incur additional charges.

1. 1. Clean, SEO-Friendly URLs
   2. Google Compliant Sitemap
   3. Custom Page Titles
   4. Brainstorm, research, and selection of keyword phrases
   5. Site Optimization
   6. Title Tag Modification
   7. Meta Keyword Tag Modification, if needed
   8. Meta Description Modification
   9. Addition of Keyword Footer Links to Pages on Site
   10. Alt Tag Modification & Other Code Changes
   11. Submission of Client Website to Google Webmaster Central and Verify the Site
   12. 301 Domain Redirections and www used and not non-www
   13. Technical Modifications
   14. Custom 404 Error Page
   15. Robots.txt File Added or Modified
   16. Site Mod:  CSS/JS/HTML Sitemap and Google Analytics
   17. Content Guidelines

Analytics

Once your new website is up and running it’s critical that you track visitors, page views, and conversions. Our team will make sure all the right components are in place.

1. 1. Google Analytics
   2. Google Search Console
   3. Sitemap
   4. SEMRush and ahrefs reports available

Launch

OK, it’s time to let the world know about your shiny new website. Our team will double-check everything to make sure we’re buttoned up before the launch.

1. 1. Check analytics,  forms, and email delivery
   2. Crawl site for broken links
   3. Assistance with domain & DNS
   4. One-Hour training of WordPress. Over 100 training videos provided.

Maintenance & Hosting

Now that your new site is up-and-running it’s critical that it stay free of spam and BOT attacks, backups are running and a disaster recovery plan is in place.

• 1. Site maintenance is available at $125 per month with unlimited edits on existing content
  2. Web hosting provided, if included the contract.
  3. Monthly audit reports are conducted and delivered
  4. WordPress plugins are tested and updated monthly
  5. Daily backups + disaster recovery
  6. Security + anti-spam
  7. Monthly traffic reports
  8. Site security (SSL) included
  9. Content delivery network (CDN) included
  10. Communication:
      1. Same day response and implementation, Monday thru Thursday
      2. After hours response within 3-hours, Friday thru Sunday
      3. After hours implementation within 24-hours